This short article written by the staff writers of the satirical newspaper The Onion, was published in response to a mass shooting in Roseburg, Oregon on October 1, 2015. Published on the same day of the event, the brief article appears in the News in Brief portion of the online newspaper, by itself an ironic counterpoint to what made headlines and got live coverage in other news media sites. The article’s placement and brevity are only the beginning of the irony, which deepens as it offers some basic factual details about the shooting, a vox populi quote in which someone expresses sadness and powerlessness to make any change, and some statistical data on how regularly this happens in the United States of America. All by itself, the article satirizes those who cannot conceive of gun control as an option while using irony to encourage Americans to take action.
But that is only a portion of a larger rhetorical strategy based on computational logic.