“#SELFIE-LYRICS” by The Chainsmokers and Coralee

Screen capture from "#SELFIE-LYRICS" by Coralee and The Chainsmokers. Image of a youtube video displaying large white text against a black background. Text: "ratchet"
Open “#SELFIE-LYRICS” by Coralee and The Chainsmokers (video embedded below)

After the release of the viral EDM hit “#SELFIE”, internet commenters were swift and brutal in their typically over-dramatic detraction of the song, citing it as yet another argument for “the death of music” due to it’s purportedly vapid, idiotic lyrics and “cookie-cutter” beats. In spite of this, the single topped several worldwide dance charts and the official music video stands at 90 million views at the time of writing. After its meteoric rise, YouTube user Coralee created a minimalist video which displayed the lyrics in perfect synchronization with the song itself, one word at a time. While the concept itself is hardly novel–  lyric videos on YouTube are extremely common– the execution is a stimulating piece of kinetic typography which offers a charming microcosm of the nexus between Generation Y(.O.L.O.)’s party culture and the proliferation of social networking.

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